People often run away when they hear the term, “digital analytics.”

At Convertus, we run full-speed ahead when we hear “digital analytics”, diving deep into the nitty-gritty details so we can gain deeper insight into our strategies and online car shopping behaviour. With that, we want to share our love for digital analytics with our dealer clients, too!

For both digital marketers and dealerships, analytics are an essential component of any digital strategy. They allow us to measure the outcomes of our efforts and guide us toward the most effective digital strategy—for every dealership we work with. 

What’s Google Data Studio?

Google Data Studio is a tool that our teams find incredibly useful when distilling insights from client data. The tool turns analytics data into clear, easy-to-understand dashboards through digestible data visualization. With the ability to create custom reports and to pull in data from beyond just Google Analytics (like data from Facebook and AdWords), we appreciate Google Data Studio’s broad capabilities and easy-to-read, customizable reporting features.

How Will Google Data Studio’s Reports Benefit Your Dealership?

We figured that our clients would find it useful too, so we’ve decided to build and integrate Google Data Studio reports into our Client Portal for additional reporting metrics. These reports expand on our website analytics reporting to provide insightful data for dealers beyond their website’s performance. Additional reports will also include valuable geographic and demographic information on who is visiting their website and from where.

Google Data Studio integration with the Convertus Client Portal is currently in beta. We’re testing with a few clients to determine the most efficient and useful approach. Soon, you will be able to view these additional reports through your Client Portal for an even deeper look into your dealership’s digital marketing strategies. Stay tuned! We’ll let you know when your enhanced Client Portal is live.