Is your dealership creating video content to sell vehicles online before car buyers choose your dealership? If not, are you prepared to take your vehicle showroom digital? People consume more video content daily than ever before. It's time to incorporate the medium into your dealership's marketing strategy. Did you know... 55% of people watch videos online every day (MWP Digital Media) YouTube has over a billion users, almost one-third of all people on the internet (YouTube). 45% of … [Read more...]
What Goes Into a Killer Automotive Landing Page?
Where do your dealership’s ads lead after a click? Wherever it is, it’d better be glorious. A car shopper’s experience after clicking an ad can make or break whether they convert or choose your dealership as their new vehicle supplier. You need a killer landing page. A landing page, also referred to as a lead capture page, is an individual web page that ads (whether they’re search, display, email or social campaigns) bring a user to once clicked. Unbounce defines a landing page as... “ … [Read more...]
Search 101: Paid Search
So, what is paid search? I'm glad you asked. Paid search is the process of getting your website to appear in both the paid listing section of a search engine, and in other high traffic areas around the internet. This includes paid advertising on search engines like Google and Bing, but also on social media networks like Facebook, Twitter, and more recently, Instagram. Ads can be text based, image based, or anywhere in between. What does paid search look like? Well, that depends. It is … [Read more...]
Blogging for Car Dealers
Blogging for Car Dealers So you want to start blogging? Do you what it means to start blogging for car dealers? It means you need topics in mind, you need to present yourself professionally, and it should be fun! Information should be informative while also entertaining. The reader needs to be engaged in your content, and what to learn more about you as a dealer. Let’s be Friends Your automotive blog should be written from a friend-to-friend perspective and the reader must trust and like you … [Read more...]
Automotive Marketing Strategies
People wrongfully assume that large auto dealers have a monopoly on internet auto sales. But from the online shopper’s perspective, value is the main objective. And it’s one that they are receptive to finding wherever it may be; whether it is in a large or small dealership, or an independent or franchise dealer. The benefit of the internet is that there is no limit to how far buyers can reach out for information. It also allows for an unlimited amount of no-pressure research for buyers. to … [Read more...]
Converting Online Leads into Vehicle Sales
Today, a dealership’s online leads come streaming in to the CRM through a variety of digital channels. Beyond the website, leads also come in through social media channels like Facebook. When it’s time to follow up with fresh new leads in your dealership’s CRM, there are a few best practices that we recommend for turning those leads into vehicle sales. Fast Lead Response Times Respond at all hours, on all platforms, and quickly! Whether it’s a text, an email or a phone call, let the new … [Read more...]