Today, finding places on Google is incredibly fast and convenient. The search engine spits out all of the information you need without making you sift through the website itself. This is why Google is the top tool for discovering almost any local business in a given area (for example, your dealership!). Google has released a lot of updates for Local Search and one of the biggest game changers is Google Posts. Google Posts help users see website content right on Google’s search result page, … [Read more...]
Take Your Vehicle Showroom Digital with Video Marketing
Is your dealership creating video content to sell vehicles online before car buyers choose your dealership? If not, are you prepared to take your vehicle showroom digital? People consume more video content daily than ever before. It's time to incorporate the medium into your dealership's marketing strategy. Did you know... 55% of people watch videos online every day (MWP Digital Media) YouTube has over a billion users, almost one-third of all people on the internet (YouTube). 45% of … [Read more...]
Google’s Broad Core Algorithm Update
Google rolls out updates designed to improve its search results on a daily basis. Recently, a more significant update was released that may directly impact the ranking of your dealership’s website. Don’t panic, though! We’ll explain. Google’s Broad Core Algorithm, which is updated multiple times a year, just received a major update. The purpose of the update was to improve the way that Google matches user search queries to relevant search results. Put simply, the algorithm update aims to … [Read more...]
Automatic traffic filtering for everyone
Traffic from bots, crawlers, and other automated sources can really add up for many dealerships. Whether these come from Google crawling your site, or other beneficial sources, this traffic isn’t meaningful. We’ve yet to see Google Bot buy a car. Just like filtering out in-dealership traffic from your staff, this will provide improved metrics. The small but meaningful pool of data will help you make more informed decisions about your marketing investments. This change will affect both the Client … [Read more...]
Search 101: Organic Search
Organic search is the process of getting a website to appear in the non-paid section of a search engine like Google, Yahoo, or Bing. There are millions of websites on the internet, and good organic search practices ensure that your website stands out in that abyss. "Okay... but why bother?" Well, without SEO, your website will practically be invisible. Search engines like Google display sites higher up in search results when it thinks the site is relevant and authoritative. 94% of … [Read more...]
Automotive SEO and website analytics
Who would’ve guessed that creating a website could be so complicated? Once it’s built, there are two never-ending tasks that follow: optimization and analysis. These days, search engines require you to earn your position in the search engine results page (otherwise known as your ranking). SEO is one of the most important ways that your dealership can prove it deserves a higher rank, which generally results in increased web traffic, more customers and more profit. A Look at SEO SEO stands … [Read more...]
Affordable SEO Services in Vancouver
When it comes to websites, getting your site online is only the first step. These days it takes so much more than simply creating an appealing website to attract customers. You must also utilize what is known as SEO, or Search Engine Optimization. SEO is the process of making your website visible on search engines and the process of building your worthiness in the eyes of major search engines such as Google. SEO can get Ugly If you’ve heard anything at all about SEO services you’re probably … [Read more...]