Google rolls out search algorithm updates on a daily basis. Most of the time these updates are minor, but every so often, a substantial update occurs that notably impacts search results. When these updates roll around, Team Convertus is prepared to test relentlessly and investigate how these changes impact your organic ranking. In July 2018, Google pushed out an update making page speed an organic ranking factor for mobile searches. The update suggests that websites with quick load times … [Read more...]

The Convertus Team recently attended Digital Dealer 25 in Las Vegas for two days of jam-packed content about all things automotive digital marketing. First up, we attended the session held by long-time Convertus supporter and industry leader, Kevin Frye. Consumer expectations are shifting and Cincinnati's Jeff Wyler Automotive Group knows exactly what car shoppers are hungry for. In his talk at the Digital Dealer 25 Conference and Expo, Kevin Frye shared insight into the auto group’s … [Read more...]

The Convertus team attended the Digital Dealer 25 Conference in Las Vegas last week for two days of all things automotive digital marketing. We brought back some golden nuggets of actionable insight for you. You’re welcome! One of our favourite talks was hosted by SEM Rush. Ashley Ward dove into some powerful dealership marketing techniques for maximizing click-through-rates with the most relevant, compelling ad copy. We’ve compiled our top three takeaways from her talk. 1. Write Winning Ad … [Read more...]

3 seconds. That's how much time your dealership’s website has to capture your customers’ attention and encourage them to interact with your VDPs (Vehicle Detail Pages). If a car shopper can’t find what they’re looking for within three seconds of landing on a VDP, that’s a bad user experience, and it can end up costing you conversions. The tricky thing, though, is that vehicles require heaps of detailed information in order to answer essential customer questions. It can be difficult to … [Read more...]

Does your dealership want to pay less money for more traffic? Want cheaper, better paid campaign results? Of course you do, and the path there can be summed up in just two words: Quality Score. What’s a Quality Score? Google defines its Quality Score as: “...an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.” It’s basically Google’s way of indicating how well … [Read more...]

Imagine this: your dealership decides to invest in a shiny new digital marketing strategy. Perhaps you’ve hired an agency to develop a comprehensive marketing plan. Or maybe you’re trying out the ol’ “throw shit at the wall to see what sticks” approach, which is slightly more effective than setting your money on fire. Either way, investing in a digital marketing strategy is a big move and you undoubtedly want the maximum bang for your buck. The thing is, automotive digital marketing is not a … [Read more...]

Open offices are the way of the future. Wait... are they?  via GIPHY Companies are increasingly ditching old-school, cubicle-heavy office spaces for open-concept offices, which have evolved into the new standard. Take mammoth companies like Facebook and Google for example -  they’ve invested millions in creating mega-successful open office spaces intended to boost collaboration and create a sense of belonging (although that’s not always the case, as you’ll see). Free from individual … [Read more...]

Welcome back to episode 2 of Conversations with Convertus! In our first episode, we defined Search Engine Optimization (SEO) and Search Engine Marketing (SEM). As mentioned, here at Convertus, we use Organic Search interchangeably with SEO, and Paid Search with SEM. Over the next few videos, we’re going to be releasing some “what is” or “what are” videos, diving deep into both Organic Search and Paid search. We aim to clear up these complex digital solutions to help improve your dealership’s … [Read more...]

Google changes its search algorithms approximately 500 to 600 times a year. Crazy, right? It’s not a bad thing, but keeping up can definitely be stress-inducing. Google is just continually adjusting its organic search results based on ever-changing user behaviors, and all we can do is keep a keen eye on our SEO strategies and optimize for changes unceasingly. One organic ranking factor that’s held strong as being one of the most essential is localization. Local SEO and search results are … [Read more...]

Last week, Team Convertus attended Unbounce’s 2018 Call To Action Conference in Vancouver. This year was the 5th annual CTA Conference, which has grown immensely in its five-year span, evolving into a spectacular affair for global marketers. The three-day event was jam-packed with expert keynote speakers, fantastic attendee experiences, not to mention food trucks, after parties, and of course, swag. Members of our Paid Search, Organic Search, Design, and Marketing teams along with our … [Read more...]